Friday, May 15, 2020
Best of Youth Language 2015 - Who is Alpha-Kevin
First off, ââ¬Å"Alpha-Kevinâ⬠will sadly not join the ranks of ââ¬Å"Youth Word of the Year.â⬠The term was deemed discriminating for people called Kevin. Why that is and what ââ¬Å"Alpha-Kevinâ⬠is actually supposed to meanââ¬âweââ¬â¢ll get to that in a bit. Langenscheidt, a dictionary publisher, has Germans vote annually for the ââ¬Å"Youth Word of the Year,â⬠coinciding with the release of its ââ¬Å"Youth Languageâ⬠dictionary. The vote is evolved to an annual tradition and draws major attention from the media year after year. For adults, the ââ¬Å"Youth Languageâ⬠dictionaries and the ââ¬Å"Word of the Yearâ⬠serve as a recurring reminder that youth goes by pretty quickly. Even people in their early twenties often wonder what those weird words, terms, and combinations are supposed to mean. The winners of prior ââ¬Å"Youth Word of the Yearâ⬠votes were terms such as:à The Candidates for the German Word of the Year Award Là ¤uft bei dir (2014) ââ¬â This term à translatesà roughlyà to ââ¬Å"youââ¬â¢re cool.â⬠orà ââ¬Å"way to go.â⬠ââ¬Å"Babo (2013) ââ¬â ââ¬Å"Baboâ⬠directly relates to the Bosnian word for father, but, amongà young Germans is used with the meaning of boss or leader. It came to wideà recognition through a song by the rapper ââ¬Å"Haftbefehlâ⬠. ââ¬Å"YOLO (2012) ââ¬â An acronym for ââ¬Å"You Only Live Onceâ⬠ââ¬â one of the manyà ââ¬Å"Anglicismsâ⬠that migrated into the German language via the internet. ââ¬Å"Swag (2011) ââ¬â Another urban slang word that was adopted from English. ââ¬Å"Swagâ⬠à refers to a laid-back or cool appeal. The last years and the rise of social media have shown that the winning word of the Langenscheidt contest will make its way deep into German pop culture, going way past youth language. That of course means we are very excited about this yearââ¬â¢s vote. Hereââ¬â¢s a short list of the highest ranking words in the 2015 poll: ââ¬Å"merkelnâ⬠ââ¬âLeading the vote up to now, ââ¬Å"merkelnâ⬠is, of course, an allusion to German Chancellor Angela Merkelââ¬â¢s political style. She is known for often hesitating to take clear positions, to make decisions, or to even comment on current public issues. Furthermore, ââ¬Å"merkelnâ⬠translates to ââ¬Å"doing nothingâ⬠. What German youth call ââ¬Å"merkelnâ⬠, German intellectuals and newspapers call ââ¬Å"Merkelismusâ⬠(basicallyà merkelism). Perhaps because itââ¬â¢s not only younger Germans who identify with ââ¬Å"merkelnâ⬠that explains the termââ¬â¢s lead in the popular vote. ââ¬Å"Merkelnâ⬠is actually not the only term that has been derived from politiciansââ¬â¢ names, e.g., the former Minister of Defence Karl-Theodor zu Guttenbergââ¬â¢s name has morphed into ââ¬Å"guttenbergen,â⬠which means ââ¬Å"to plagiarizeâ⬠or ââ¬Å"to copyâ⬠ââ¬âreferring to Guttenbergââ¬â¢s plagia rism scandal. Former Federal President Christian Wulff, forced to resign for corrupt practices, is another famous politician mocked for his mishaps. In the midst of a corruption scandal, Wulff called the editor of Bild, a very popular German tabloid, to persuade him not to publish the story about Wulffââ¬â¢s involvement, but reached the editorââ¬â¢s voice mail instead, so he left a voice mail. Wulffââ¬â¢s voice mail was leaked to the media. Everyone had a laugh and to ââ¬Å"wulffenâ⬠means to leave such a voice mail.à ââ¬Å"rumoxidierenâ⬠ââ¬âTranslated as ââ¬Å"to chillâ⬠, this word derives from the chemical process of oxidizing. Imagine old stranded ships turned to rust.à ââ¬Å"Earthpornâ⬠ââ¬âAnother English term, in this case one out of a long line of ââ¬Å"pornsâ⬠that were created in social media. From ââ¬Å"bookporn,â⬠being about looking at beautiful pictures of books and bookshelves, to ââ¬Å"cabin pornâ⬠, centering around pictures of scenic remote cabins and huts, there is, as always, nothing that doesnââ¬â¢t exist on the internet. In this sense, ââ¬Å"pornâ⬠is basically a word for looking at delightful images of variations of the same topic. ââ¬Å"Earthporn,â⬠equal to ââ¬Å"Nature Pornâ⬠, refers to charming landscapes.à ââ¬Å"Smombieâ⬠ââ¬âThis one is the combination of the words ââ¬Å"Smartphoneâ⬠and ââ¬Å"Zombie.â⬠It refers to people who walk the streets without watching where theyââ¬â¢re going, because they look only at their phoneââ¬â¢s screen.à ââ¬Å"Tinderellaâ⬠ââ¬âThis slightly sexist term describes a girl or woman who excessively uses dating-apps or platforms such as Tinder. Even though I very much enjoy ââ¬Å"merkeln,â⬠my favorite word is ââ¬Å"swaggetarier.â⬠It depicts people who are vegetarians only for image reasons, ââ¬Å"swaggetariansâ⬠so to speak. The Influence of the English Language The numerous words in our youthââ¬â¢s speech that originate in English certainly mirror the Anglo- American influence on Germany. The history of Germany, the USA, and the UK being so closely intertwined, especially since World War II, is a possible explanation for the huge influence of the English language on German culture and particularly pop culture. It really is remarkable how many loan words and ââ¬Å"denglishâ⬠mash-up terms make it into urban German and diverse sociolects. Does Slang have to be Politically Correct? Well, what about ââ¬Å"Alpha-Kevinâ⬠? The meaning of the term is something along the lines of ââ¬Å"the stupidest of them allâ⬠. In Germany, the name Kevin is mostly associated with kids from social milieus with less access to education than the ââ¬Å"averageâ⬠German or with people from the former GDR. You can see why the Langenscheidt-Jury thought it discriminating, even though they withdrew it from the competition only after being heavily criticized for including it in the first place. But, since ââ¬Å"Alpha-Kevinâ⬠led the vote, there was quite a lot of protest in the social media, including an online petition aiming to reinstate the term. Without its strongest contender, it looks like ââ¬Å"merkelnâ⬠is going to be awarded the title of ââ¬Å"Youth Word 2015â⬠. Now itââ¬â¢s up to us to wait to see what Chancellor Angela Merkel has to say about that outcome or if sheââ¬â¢s going to ââ¬Å"merkelâ⬠her way out of it.
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