Communication Strategy of Dahon Folding Bikes Essay

Communication Strategy of Dahon Folding Bikes - Essay Example According to the research findings, it can, therefore, be said that for 25 years now, Dahon Folding Bikes has worked on producing foldable bikes that fit the lifestyles of its target market, giving premium to giving its customers with the freedom to move around with their easy-to-carry bicycle units. It also puts emphasis on being able to contribute to a cleaner environment by producing transportation facilities that do not emit gas, and therefore, do not contribute to pollution. 25 years after it was first established, Dahon continues with its aim to penetrate its target market by creating innovations in their product lines. Dahon’s commitment is to develop new-patented technologies at 20 per year and looks at the improvement of its bikes by at least 15% every year. It further renews its commitment to giving back to the community by supporting various projects that tackle environmental concerns and is even involved in other causes. Now, with Bicycle Industry’s continuo us evolution, and the competition among the approximately 2,000 companies that manufacture and distribute bikes in the US and from the estimate of 100 different bicycle brands, Dahon seeks to strengthen its communications strategy to fully achieve the potential of penetrating the target market. It aims to reach more people by creating a good Communications Campaign that would mark its 25th year in the industry and seal its position as the brand of choice. Dahon appeals to a wide range of market segments due to its utility value and market positioning. Its primary are the members of Generation 0, a young market group who gives high value to the benefits that a product gives them. To penetrate this market segment, it will capitalize on Dahon’s philosophy, which is Personal Mobility. The phrase says it all. The products will give the target market with the independence to move around in the most convenient way possible. Main Marketing tools would be interesting leaflets and broc hures that list down and define the various uses of Dahon Bikes. The company should spend an approximate of $ 200,000 for the production and design of sales materials. This is the primary priority of Dahon Bike Company.

Investment Strategy and Portfolio Management Essay

Investment Strategy and Portfolio Management - Essay Example The competition is very tough and the company finds it difficult to compete with others. (Blake 2000).The investment form the customers are the basis for running such institutions. Only if the contributors are more and they get attracted with the institution, they will deposit more funds. To attract the contributors and increase the inflow, the company must follow new policies and strategies. The fund withdrawals must always be less than the fund inflows. If the withdrawals exceed the inflow, then the company will undergo a tough time. It will be difficult for the company to increase the inflow once the level of withdrawals becomes more. To maintain the stability between the inflow and withdrawals they have to adapt to the new management policies and should alter their investment plans accordingly. (Bodie et al 2009). The company must decide the plans and policies on the day of investment committee meeting. The committee must discuss on the future strategic asset allocation and tactical asset allocation ranges. The current scenario in the investment environment is completely different than the one that prevailed earlier. Since there are various other investment institutions that offer other benefits and offers, the company must makes sure that they maintain their investors and the level of their assets. The investment institutions follow various forms of fund operations and investment options. The company provides fund for educational purpose and they cannot change the basic formalities and procedures. The characteristics of a investment institution is to make the public deposit funds and to provide them a time period after which they can withdraw either a part or the specified amount form their contribution.(Buckle, Thompson 2004). These financial institutions concentrate more on providing the investors with a good investment option that will fetch the company a long term investment. The present situation in the financial market is not much