Chris Paul From CoSchedule

Customer Experience Is The New Brand W/ Chris Paul From How often do you think about customer experience? Marketers put tons of time and energy into creating a brand to communicate a value proposition that makes people feel a certain way about their company. But good marketers know that it’s not about brand, but brand perception developed through conversations and interactions with customers. Today, we’re talking to Chris Paul, head of customer experience at . He describes how different departments and employees at a company can work together to make sure they are on the same page when it comes to the company’s brand and adding value to customer experience. Learn about your brand from both customers and co-workers All products, services, and solutions evolve over time; so do customers’ needs and demands Consider product market fit and then pivot and make changes when necessary Dawn of a new era where customers are not afraid to tell you what they think Know customers’ experiences and expectations to create a  positive experience Help customers grow and be successful by orchestrating value and addressing their pain points/problems How to identify existing and future stakeholders Offer customers on-demand support via various channels, including social media Delegate and streamline support requests to effectively respond to customers Improve customer experience by aligning and collaborating with departments and teams, don’t silo them Links: Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"Product market fit will always, always change.† Chris Paul â€Å"People don’t trust brands anymore. They trust their peers or customers or reviews.† Eric Piela â€Å"What’s the experience the customer is expecting?† Chris Paul The customer is dictating the channel theyd like to communicate with and so were absolutely fine by that. Chris Paul